Testimonials & client feedback

Keren was recommended as the number one advisor to go to for the move over and once there, and all UK/UAE Financial advice. I booked some time with her, and her communication was fantastic. On the session, she immediately put me at ease with reassurance, pragmatic advice and simple language. Keren even advised on other interlinked areas to make sure I’d thought of everything, and gently suggested things when I hadn’t. Just excellent, and unreservedly recommended!”  Louise Walters, MoD

“I’d like to write a positive recommendation for Keren Bobker, who on more than one occasion has helped me navigate the opaque nature of investing and banking in the UAE.
Without a doubt each time I have reached out to her, with a complex problem (or my spouse’s) she has listened, absorbed and taken her time to come up with the best available solution, with zero fuss, and always come up with sound no nonsense advice. In contrast to other finance professionals who are all about the hard sell, Keren is dedicated to providing the most holistic and tailored approach to you.
Adding to all this, she is extremely dedicated to chunking information down to all of us expats in the UAE by providing timely updates on UK budgets and changes in legislation, that may impact us specifically. Thank you for all your ongoing help and support, I really appreciate You.”  Peiyi Lei Alexander, Commercial Director

Keren is fabulous! No judgement, honest, down to earth advice on your investments. I’m not a very investment savvy person but she explained the options, the process and everything associated in very simple plain english and made me feel completely at ease with the process. I highly recommend her services and do so regularly.”  Sarah Brooks, MD of Fikrah HR, Dubai

Honest and Clear advice.

I work with Keren who has been honest, upfront and patient in helping me work out what I need to do to plan for my future. I feel lucky to have found someone I trust who also respects my thoughts on my investments too.”  KG, Dubai

After feeling quite lost with where and how to start investing our savings properly, we contacted Keren Bobker, who completely put us at ease and got us sorted with everything we needed in a matter of weeks. Keren is transparent and honest, and has made us feel more confident about our financial future.”  Melany Palmer, MRI specialist, Dubai

We reached out to Keren Bobker at Holborn Assets to help us navigate the uncertain waters of making wills and guardianship for our son here in the UAE and I’m so glad we did. From the very first call – Keren was professional, extremely knowledgeable and gave us peace of mind straight away. The process was easy, straightforward and affordable. I would not hesitate to recommend Keren and her services to all who want honest, reliable and practical advice.”  Fiona Latif, Clinical Hypnotherapist, Dubai

Keren Bobker is our financial guru at Holborn and has restored our faith in where to go for good, solid, trustworthy advice. We would highly recommend her, and have done, to anyone.” S Rycroft, School Administrator, Dubai

I have been dealing with a consultant named Keren Bobker regarding investments and she has put together a great portfolio for me. I needed a meeting with her this year to review options regarding my portfolio and she responded quickly, spent a lot of time going over everything and was quick to answer any questions.
Great company, great consultant.”    Anonymous via Trustpilot

I am a new customer working with Keren Bobker. I have found her service to be outstanding, patient and transparent. Excellent advice and exactly the right low risk approach.
I would highly recommend Keren to anyone wanting non-judgemental, clear advice.” Julie Atkinson, Event Director, Dubai

“Keren has helped my wife Kirsty and I navigate the financial pitfalls and benefits of being an expatriate. She provides clear, honest and impartial advice that specifically suits your circumstances and needs. She has supported us in maximising our pension and investment portfolio, taking into account our preference for ethical investments and our longer-term life goals. Add to this she is a lovely person with insights into all aspects of life in the UAE, every meeting with her always a pleasure!”  Robert Powell, VP Dnata

“Keren was extremely helpful with me regarding a pretty big issue I had with a bank – she was able to escalate my issue directly the right person and stayed in contact with me throughout the process to ensure that everything was resolved – I genuinely dont think my issue would have been resolved without Keren’s help and I am eternally grateful for the support she provided me.
Keren is a fountain of knowledge and is always ready to help when she can!” Steph Ashby,  recruitment specialist

“It was by word-of-mouth and social media that I became aware of Keren. From our very first meeting I could tell that Keren was the right person to help us. I cannot praise her professionalism highly enough. She provides independent advice and always had our best interests at heart. Keren is honest, open and helped us achieve what we wanted to. She has been a pleasure to deal with and I would highly recommended.” Jan McLeod,  Controller – Special Projects at Rubicon Oilfield International

“Keren was very helpful, supportive and most importantly transparent with the policies my wife and I inquired regarding. We would have no issues in recommending Keren (in fact we have already) to a friend or relative.”  David Boyle, Facilities Manager, Serco

“I contacted Keren after she was recommended to me by a friend who had used her services previously. She provided sound and unbiased advice on UK financial issues that I might face on returning to the UK after several years in Dubai. Keren has a wealth of knowledge and delivers it unambiguously. If you need honest financial advice delivered with a passionate and friendly disposition, I would highly recommend giving Keren a call to arrange a meeting!” Ollie Plant, Senior First Officer, Emirates Airline

“I have worked with Keren for over nine years on financial planning and have never felt pressured into a decision or that she is working for anyone’s interest other than mine – a rarity in the UAE.  Keren is knowledgeable not only on private investment and protection but also very proficient with UAE law and things that matter most to bring about protection and security for me and my family.  Keren never fails to respond with advice even if it is not what I want to hear.  I always know she always has my interests at heart and is speaking only with facts and not conjecture.  Highly recommended, even her date cakes are amazing!” George Wilson-Howell, Vice President, EBS MENA

In a city where ‘financial advisor’ is a dirty word associated with ‘sharks’ and conmen, Keren is a beacon of honesty and credibility. Her undoubted acumen is coupled with superb counsel and insights that add up to someone who is clearly respected by any who deal with her, whether they are clients or members of the media. Consequently I have no reservation in endorsing her wholeheartedly.”   Jason Leavy, Managing Director, Edelman Dabo

“Keren is well known and respected in the local community. She gives back to that community generously and is professional and extremely knowledgeable in her field of expertise. I have no hesitation in recommending her and frequently do.” Suz McDonald, owner of Heart Mind Happy.

Keren is not my first financial advisor, but she is by far the best. I have found her advice indispensible and have a great deal of confidence in the service she provides.” Cameron Crawford, Managing Partner at Indigo Media & Entertainment Lawyers

“Keren’s advice was practical and tailored to my needs. Her assistance in navigating the financial landscape of a foreign country was invaluable.” Marie McDermott, Global Projects Director at Dentons

Knowledgeable, transparent, concise with an ability to communicate complex tax and financial issues clearly are a few of the factors that make Keren an exceptional advisor.
Having been introduced to Keren whilst trying to recover from a mis sold products by one of Dubai’s numerous “wealth managers” Keren has not only helped resolve that issue but over a period of 8 years has also has provided invaluable guidance which has helped us achieve a level of financial security that means we return to the UK with an amazing start to our new lives.”  Jason Cronin

“Keren has provided me with clear and ongoing advice concerning my pension and personal investments for a number of years. As my pension and investments require different approaches, she has covered both with great results. I have happily recommended Keren to my friends for their investments and financial advice.” Pal Patel, Design Director at Capita Symonds

“Keren offers terrific knowledge of the personal finance sector in a highly personable and trustworthy manner. I would recommend her to anyone seeking independent financial advice in the region or internationally.Jola Chudy, Editor-in-Chief, Pinpoint Media Group

Keren is able to give very professional advice which assisted me in personal financial planning and for my company. I have always found her to be good with advising on options and ensuring the company received value for money. I have no hesitation in recommending her. Her friendly outgoing personality made a dull subject interesting!Tim Gilbert, Group HR Manager

“Keren is professional through and through, always having her client’s best financial interests at heart. Keren has advised me several times over the last few years on services such as share investments, insurance policies, high interest saving schemes, medical insurance and wills (both Sharia law and UK). I would highly recommend the broad spectrum of financial services that she offers to anyone.” Jennie Bishop

“I have turned to Keren as a service provider for sound financial advice and up to date information on a number of occasions at various levels.  Keren has always delivered promptly and with relevant information.  Keren has, at the heart of her work, a real desire to bring maximum benefits to the client/s along with protection from potential problems.Christopher Rowe

“Keren has been our personal IFA in Dubai for as long as I can remember. She is professional, trustworthy and an excellent advisor, she always puts her client first and takes time to understand your personal and individual needs.” DS, Dubai

“We requested Keren to carry out a review of our personal finances and were impressed with her honesty, integrity and practical approach. There was no hard sell just good honest advice.” Chris & Verity Rosewarne


These are just some of the reviews that have given on LinkedIn, Trustpilot and on my own business social media.